Ecommerce
I’m adept at creating persuasive, customer-focused content designed to drive online sales. This includes translating product features into clear, compelling benefits and including SEO optimized product titles, descriptions and bullet points. I utilize SEO best practices to ensure that the products I’m writing for rank highly on platforms like Google and Amazon. With the ultimate goal of helping drive revenue growth in fast-paced, high-volume digital retail environments, I am accustomed to working collaboratively with marketing and design teams for subject matter expertise and leveraging data to refine messaging and improve performance. I am also technologically proficient, able to gain quick proficiency in my client’s work and product management platforms and tools, included but not limited to Workfront, Salsify and Wrike.
Smart Equine
Marketing & Blog Writing
Throughout my career I’ve been tasked with writing a myriad of articles, blogs and digital content designed to educate and engage customers in support of building brand loyalty and growth. Especially in regulated industries, my work focuses on translating complex ideas and product details into clear narratives that resonate with the target audience while staying true to each brand’s unique voice. With each piece, I aim to strike the right balance between storytelling and strategycreating content that not only holds attention, but also builds credibility, strengthens positioning, and moves readers toward an action. My work also includes ghostwriting on behalf of clients or executives, requiring a high level of adaptability, discretion, and alignment with different perspectives and goals.
Packaging & Collateral
I craft concise and compelling copy for product packaging and collateral, including brochures, sell sheets, whitepapers, and labels, where every word needs to carry weight. I distill key product features into sharp, benefit-driven messaging for quick reads in crowded retail and sales environments, often with tight space constraints. I collaborate closely with design and marketing teams to align copy with visuals and layout, and carefully consider how messaging will be experienced in real-world environments – on shelves, in presentations or in the hands of customers – so that it reads well and performs.
Digital Marketing
I develop clear and compelling copy for digital marketing channels, including -but not limited to- email campaigns, social media, and social, search and banner ads, where speed, clarity, and impact are critical. I focus on writing concise, attention-grabbing headlines and calls to action that stop the scroll and drive engagement, while aligning each piece of copy with the broader campaign objective, whether it be awareness, conversion, or retention.
I tailor messaging to each platform and audience, understanding how tone, length, and structure need to shift across email, social, and display environments. I also incorporate performance thinking into my work, writing with A/B testing in mind and iterating on subject lines, hooks, and messaging variations to improve results over time. Throughout, I maintain a consistent brand voice while adapting to different formats and constraints, ensuring the copy not only fits the space but works effectively within it.
