Work Experience
2026 - Present
The Hershey Company | Hershey, PA (Contract, Remote)
Develop and optimize high-volume, SEO-driven product copy for online retail partners, aligning with brand voice, retailer requirements, and omnichannel strategies to drive discoverability and conversion.
Manage content operations and workflows, including copy audits, CMS task execution, and deadline prioritization, ensuring accuracy, compliance, and timely deployment across digital channels.
2025 - 2026
SmartEquine (Chewy Subsidiary) | Plymouth, MA (Contract, Remote)
Developed accurate product and educational content for equine products and feeding programs 
Researched equine health and nutrition topics; collaborated with subject matter experts to ensure medically sound, regulation-compliant messaging.
2021 - 2025
Nestlé Purina | St. Louis, MO (Remote, contract renewed 3x)
Crafted SEO-rich eCommerce copy for digital retailers—Amazon, Petco, Walmart, Target, Sam’s Club, others—in the voice of every Purina dog and cat food brand (2000+ SKU pages).
Researched veterinary, nutritional, and product safety information; interviewed subject matter experts to ensure medically sound and regulation-compliant messaging; wrote articles for online library 
2020 - 2021
Medline | Northbrook, IL (In-House)                                  
Created B2B messaging (print/digital) for highly regulated medical supply manufacturer, translating complex medical product information into customer-friendly copy.
2019- 2020
Sunstar Americas Inc. | Schaumburg, IL (In-House)
Revamped eCommerce content to improve product positioning, optimize search results and increase click-through rates.
2017- 2019
Swanson Health Products | Chicago, IL (In-House)
Developed online product content, authored copy for Swanson brochures, ghost wrote monthly introduction from founder Lee Swanson and wrote blogs in the voice of company leaders and experts.
2015- 2017
Blue Software | Chicago, IL (In-House)
Translated complex technical information into simple, yet compelling copy for SaaS products and services.
2014 - 2015
Follett School Solutions | McHenry, IL (In-House)
Wrote B2B print and online ads, landing pages, social media copy, and email campaigns for educational (K-12) book publisher.
2013 - 2014
Leo Burnett USA | Chicago, IL (In-House)
Developed web, radio, and direct mail copy supporting highly visible brands including PG&E, Marlboro, Copenhagen & Skoal.
Education
B.A. in Fiction Writing
Columbia College
Chicago, IL
Professional Development
Certificate in Advertising & Copywriting
​​​​​​​Northwestern School of Continuing Education and Leo Burnett USA
LinkedIn Learning courses
LinkedIn Learning courses in Microsoft Copilot, Agentic AI, and Research/Writing using Generative
AI tools
Alumni of Second City Training Center’s writing program
Co-author “Literally Ironic” revue